The Shankha or conch should primarily be used for announcing new products. Placing the Shankha in the North zone invites new opportunities; however, positioning it there also signifies that a new product has been launched and buyers are welcome.
Shankh - Makes Announcements Contagious
The Shankha or conch should primarily be used for announcing new products. In Indian tradition, the blowing of a conch has always symbolized an announcement. Placing the Shankha in the North zone invites new opportunities; however, positioning it there also signifies that a new product has been launched and buyers are welcome. However, simply placing the Shankha alone will not attract new buyers. Until the new product is launched or a new service is offered, the Shankha will not activate its effect. Therefore, the Shankha must be placed in the North direction specifically for the announcement of new products.











